Mission Statement 
Provide an exceptional experience to our customers and employees.
  • Respect
  • Integrity
  • Initiative
  • Value
  • Responsibility
  • Transparency
  • Develop Peer

Key Auto Group's Pricing Philosophy
We make the car buying process simple by displaying the lowest price on the window.  We price our vehicles more aggressively than anyone else in New England.  We're proud to display our low price on every vehicle's window.
We believe there is more to buying a vehicle than worrying about the price. Key Auto has simplified the car finding process for our customers.  When we price a vehicle, we take the following into consideration:
  1. Current and future market conditions
  2. What other local dealers are selling them for
  3. All the relevant book values
  4. Condition of the vehicle
Why We Do It This Way
When the Key Auto Group was formed, the owner realized that most customers were tired of buying cars the "old-fashioned" way.  He wanted to get rid of negotiating back and forth over a price, and pressure from the salesperson.  This stressful process could last hours!  The customer would end up driving away in their new vehicle with no assurance that they received the best deal possible.  That's not how we do business.   That's why we started the Hassle-Free Zone.

We believe customers want to focus on the important aspects of buying a car, such as reliability, safety and integrity of the dealership and its staff.  All that can get overlooked when focusing on price alone.  Here at Key Auto Center of Portsmouth, you can rest assured that you ARE receiving the best deal possible.  We'll prove it!

Key Auto Group has stores in Portsmouth, Somersworth, Newington, Salem, and Nashua - allowing us to carry a wide selection of highly desirable inventory in multiple New Hampshire locations. Stop by and say hello, or call us today at 855-971-6146  If you do not see the vehicle you want, please feel free to check out our CarFinder service and we will contact you when the vehicle you want arrives.
This is the Hassle-Free zone.  Welcome to the Key Auto Group.
A photo of the UNH Wildcat and Key Auto Group sponsorship of UNH athletics 

Contact Us

Key Auto Center of Portsmouth

2025 Woodbury Ave
Directions Newington, NH 03801

  • Sales: 855-971-6146
  • Service: 855-971-6152


  • Monday 8:30am - 8:00pm
  • Tuesday 8:30am - 8:00pm
  • Wednesday 8:30am - 8:00pm
  • Thursday 8:30am - 8:00pm
  • Friday 8:30am - 8:00pm
  • Saturday 8:00am - 6:00pm
  • Sunday 11:00am - 5:00pm